I go shopping. Not very often but when I do, I make sure I enjoy. I call it retail therapy because that’s exactly what it is for me. And I needed some therapy this weekend.
I went shopping a few weeks ago at Old Navy to buy my son some long sleeved shirts for the cooler weather. I ended up walking out with some “Old Navy Cash.” It’s a new promotion for them (and admittedly still has some kinks to be worked out – they should take some notes from Kohl’s) but it invited me to return between November 17th and 22nd to get $20 off of any $40 I spent.
I stopped in Saturday night and was looking around when someone came over and whispered to me:
“Don’t buy any sweaters tonight. They are all going to be on sale tomorrow for 75% off.”
Sure enough, Old Navy has come up with what seems to be a brilliant marketing idea. Why wait for Black Friday and compete with virtually every other retailer out there? Boost your business sales and increase exposure to your product line all at the same time. Here’s how they are doing it. For 5 days, they are hosting 5 hour sales where a specific category of clothing is 75% off.
Saturday was outerwear where some women walked away with wool coats for $15. Sunday was sweater day and it was mobbed. It was busier than the day before because, I guess, one can only have so many coats but never enough sweaters!
I grabbed a huge haul, tried it all on (to be sure before I waited in the extremely long line) and walked out with a receipt that looked like this.
Was it worth it? You tell me. Here’s my official shopping haul video.
Here’s how it panned out…
- V neck shirt $5.01
- Roundneck tee $4.18
- Printed cardigan $7.71
- Fuzzy socks (x 3) $2.78
- Cropped waffle sweater $7.29
- Cable knit cardigan $6.88
- Chunky cable sweater $6.88
- Light cardigan (x 2) $6.88
- Bootcut jeans $24.65
- Jersey sweater $7.29
- Triblend vee (x 2) $4.18
Wow. Even I’m amazed when I see how it totaled up. And the best part was that it wasn’t totally insane. It was busy and crowded but the other customers were friendly and we all formed a camaraderie in line together. We were sisters in search of a bargain and we all walk out very happy.