What It Means to Be A Blogger

by Fadra Nally

Becoming a blogger

If you want to see the slides from Career Day, here’s the link to my presentation.

What does a career in blogging look like?

No one is simply a “blogger” anymore.

Interchangeable terms: influencer, content creator

Typically, a one-stop shop:

  • Writing
  • Photography
  • Videography
  • Graphic design
  • Marketing
  • Promotion

Who hires you?

  • Work directly with brands
  • Work with PR agencies
  • Work with influencer agencies

How much money do you make?

The better question is how do you make money. How much is up to you…

  • Sponsorship – paid, controlled messaging
  • Reviews – product, service, and/or compensation
  • Press trips – no money (typically) but experience
  • Advertising
  • Affiliate marketing
  • Side hustle – selling products, consulting, ghost writing, freelance writing, freelance photography

How do you get started?

The best part – ZERO barriers to entry

Sharpen your technical skills:

  • learn social platforms
  • understand video and photo editing
  • get skilled in a content management system like Wordpress

Think of building your platform as a means to an end

  • where do you want to end up?
  • how will your online visibility help you?

Future career paths: author, TV personality, journalist, agency owner, industry, work from home mom/dad

Building Your Skills

Go to college!

Become a good writer and communicator

Study something that will enhance your potential career path

Focus on skills that will translate to another field (not just Professional Instagrammer)

Learn people skills – it’s still very much about networking and who you know

A Cautionary Tale

Your digital footprint starts now!

Nothing is ever private online.

Your history will be unearthed – try googling yourself and going deep!

My Favorite Tools

Wordpress.org for blogging platform

Adobe Lightroom for photo editing

Canva.com for graphic design work

iMovie (for Mac or iPhone) for video editing

GarageBand (for Mac or iPhone) for sound editing)

Facebook for marketing

Resources for New Bloggers

Blog Clarity


Amy Lynn Andrews

Blogger Workshop

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