Kia Stinger: Marketing That New American Icon

Kia Stinger at The Garland

If you read my post about all things Kia Stinger and you’re here, you must be really intrigued with what Kia is doing these days, especially when it comes to the Stinger. Me too. There’s actually a lot more to Kia than just the cars and having attended four very different Kia press trips, I … Read more

Kia Stinger: Creating a New American Driving Icon

Kia Stinger

It’s clear from the get-go. The Kia Stinger is a game changer. It’s a game changer for the consumer who wants an affordable performance sedan that delivers. But it’s clear that it’s also a game changer for Kia as evidenced by the commentary given by Peter Schreyer, president and chief design officer for Kia Motors Corporation. … Read more

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