I love it when my worlds collide. It never used to happen that often when I was younger. Maybe it was because I hadn’t created that many worlds or I simply wasn’t working in the right ones.
These days, my world includes a lot of social media. I’m fortunate enough to be working in social media. Like, a job in social media.
If I was lucky enough to see you at BlissDom, you probably already know that I’m a freelancer for Johnson & Johnson. It’s a job. Like, a real job.
The best part about working in Corporate Communications is that I get to see, behind the scenes, all the amazing philanthropic work that Johnson & Johnson does. And I get to write about some of it (if you haven’t had a chance, you should check out their new Parents blog where I help curate a lot of the content).
But my job is to write over there about all of the great things they’re doing, unless there’s something so cool that i just really want to write about it here. Like creating pictures with purpose.
You know how I love to take pictures, right? (If not, you should check out my Instagram page where I clearly overshare).
A few weeks ago, I got a sneak preview of a brand new mobile app that was being launched by Johnson & Johnson called Donate A Photo. The concept was pretty simple. Ingeniously so, if you ask me.
Here’s the concept:
1. Download the app (available for iPhones and Androids)
2. Choose a photo (take one or select one from your library)
3. Add a caption (if desired)
4. Choose a cause
5. Share on Facebook and/or Twitter (totally optional)
If you’re on social media, you’re probably doing all of this about 12 times a day anyway (or maybe that’s just me and my shutter-happy finger). So here’s the ingenious part:
For every photo you donate, Johnson & Johnson will donate $1 to the cause you choose.
It works pretty much like this:
Then you open the app tomorrow and do it all over again.
Wait… where’s the catch?
Glad you asked. THERE IS NONE. But there are a few rules to help you understand it all a bit better.
- You can donate ONE photo per day (for obvious reasons).
- You choose one of the causes listed in the app (which are organizations that Johnson & Johnson supports). Currently, you can donate your photo on behalf of Save the Children, Safe Kids Worldwide, or Keep America Beautiful.
- As donation goals are reached, causes may be added and changed to spread the love around.
- The photo doesn’t have to have ANYTHING to do with the cause. But I kinda like to keep a theme going.
Here’s how I made a little difference in the world in the past week.
While I am a freelancer for Johnson & Johnson, this is not a sponsored post nor have I been paid to write this. I simply happen to think this is a really cool idea and wanted to share it personally!