For my fourth year in a row, I was able to have a fabulous, luxurious weekend away with my girls, Erin, Andrea, and Melissa. We lounged by the pool, sipped our tropical drinks, and then got all fancy before we went out every night.
Oh, did I mention this was a work trip?
The pictures look like fun (because, let’s be honest, it IS fun) but we actually attend the Mom 2.0 Summit every year to catch up with our peers, keep up with the latest trends in blogging and social media, and network with brands who really want to work with us.
I focused most of my sessions on what’s up and coming (you won’t believe where the future is heading), podcasting (yep, I’ve got one in the works), and managing contributors (have you checked out She’s On The Go yet?).
And I also went to a great session on pitching brands. It starts with finding brands you want to work with and there were plenty in attendance at the summit.
I’ll be honest, though. Many of the brands had a great product and a great message that appealed more to me as a consumer than as a blogger. I love to cook but I’m not a food blogger. I adore baby gear but that’s not what I write about. So what better way to spread the message of brands that have great products and care about working with the community that to have a showcase of brands I recommend you sit up and pay attention to, whether or not I end up writing about them!
We all know Dove. They’ve been around forever. But what I love about them is the time, money, and energy they’ve invested in marketing to real women. This includes launching Real Beauty Productions which just released their first short Meet Cathleen – a collaboration with Shonda Rimes.
But they also invest in women and mom bloggers by continuing to serve as the title sponsor and to provide so many opportunities to make us feel beautiful (for me, that includes champagne and a few well placed curls.
Also, I’m not gonna lie. I’m a total fan of both their deodorant and dry shampoo.
Kia not only sponsored the Iris Awards dinner but also made sure we ladies arrived in style from the Orlando airport to the Ritz-Carlton, even in the wee hours of the morning.
My favorite part of Kia being there, though, was the opportunity to drive many of the cars from their fleet. I pouted a little, though, because it’s the new Kia Stinger that I really wanted to drive (it’s still in pre-production).
Best Buy, once again, was in the house wooing us with dreams of new shiny appliances. I already own all relatively new Samsung appliances but that didn’t make me drool any less over every single thing they showcased.
Best Buy did a great job of motivating us to tour their entire suite of not only appliances but smart home goodies and STEM toys by gifting us with our very own Google Home. I still haven’t fully trained mine yet. She still sasses me a little.
Admittedly, I yawned when I walked past the Green Giant display. I mean, what’s left to innovate in frozen vegetables?
Well, apparently I was wrong. When they hosted one of the snack breaks during the conferences, my body cried in joy with the new Whole30-ish offerings like cauliflower rice, which I promptly went home and bought (without even a coupon).
Also well received in this household were the new Broccoli Tots which were a HUGE hit with my 10 year old son.
Flipp is an app that lets you scan the circulars and sale flyers for every single store in the world.*
*that might be a slight exaggeration
I used the app a lot in November when I was scanning all the Black Friday specials but I’ve since learned to use it to prepare a list of stores I want to visit and things I want to buy – all so easy to do in the app.
Fun fact: Lentils are called pulses in many parts of the world. I bet you didn’t know that unless you have an Indian neighbor like I do!
I felt mediocre about lentils until I met these folks at many, many recent conferences.
Side note: Nobody throws a party like Canadian Lentils (I’m not even joking).
They’re higher in protein than many meats and they are so versatile. You can grind them up and use them in cookies or even make them for breakfast!
I spent a good deal of time talking to the folks (and their chemist!) from Fresh Wave. They make a variety of products designed to eliminate odors using natural ingredients. Some ideas? Your kid’s sweaty laundry, your smelly dog, that disgusting trash can. And it doesn’t mask the odor with perfumes. It naturally eliminates it.
I only put in one small request: something for my car!
(For the record, I leave NOTHING in my car when I get out. But I do occasionally find food and drink left to rot thanks to the rest of my family).
And all the rest…
I can’t possibly cover all of the 2017 Mom 2.0 Summit sponsors in one post but I hope you’ll at least check them out. There are so many other cool products and apps that I didn’t mention that I hope to share more about this year.
Finally, I just want to share a great big thank you to those sponsors that continue to support these events and invest in influencer marketing. You know that people want to hear real people with real voices talking about the things they love and we appreciate your investment in us!